William is the heart of the team, bringing years of experience as a computer engineer and laser engraver. As the patriarch of the family-run business, his extensive background in naval software engineering has influenced his approach to craftsmanship and precision in laser engraving. William is also actively involved in sales, ensuring each customer receives personalized attention and high-quality products. 

His passion for creating unique, custom pieces is evident in every project he undertakes. A proud veteran, William is dedicated to guiding his family through this exciting business journey, and his motto, "Why not us?", reflects his belief in the endless possibilities ahead. His leadership sets the tone for the company’s commitment to generational wealth and creativity.